A blog can be an incredible tool for sharing information and expertise. Kathleen Goodwin, CEO of iMakeNews, says business blogs "can offer organizations a platform where information, data, and opinion can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange".
Instead of sending out communiqués through email that may or not be responded to, a blog offers a business a chance to build a real community. Blogs make it easy and quick for people to post, comment, and update posts - making it easy for everyone to participate.
And business blogs can be a powerful marketing tool.